Greater Than Views
original series
Role: Writer, producer, director, editor
success and strategy in the video world
Greater Than Views was the third original series I created for Storyblocks; part of an integrated brand campaign reaching an untapped segment of our audience and target customers. The series was an opportunity to educate that audience on how three very different businesses approach video strategy and measure success.
I developed the series concept based on a common challenge shared within our audience, cast the guests and created the series identity and promotion plan. It was the first series that we were able to record on-location again during the Covid pandemic so my challenge was to coordinate three-day productions in three different locations, including guest interviews, local and non-local crew, shot lists and health protocols.
Credits:
Kyle Miller, DP
Eli Sinkus, Editor/graphics
Superside, visual design
