Anatomy of a Story
original series
Role: Producer, editor
Producing an original series during lockdown
Anatomy of a Story was the first original series produced for Storyblocks as a brand affinity effort. I began development in the fall of 2020 which presented the challenge of needing to produce and record the entire series remotely.
After developing the series premise, I sought out creators to feature in each episode and worked with them to identify a storytelling tactic they would teach. The lineup included prominent voices in the filmmaker and creator community including Colin and Samir, Hallease and Sidney Diongzon. I wrote question prompts for each creator and created self-recording guidelines for them to ensure production quality and consistency across the episodes. I then worked with a visual designer to create the identity, graphics and thumbnail system.
The 5-part series was released episodically gaining subscribers each week and amassing 18k views. After piloting the concept of an original brand series, I went on to produce three additional video series each expanding in scope and testing new formats.
