The Beginner’s Guide
to Creating Video
Role: Lead Producer, Creative Director
education for
EMERGING creators
A 9-part course targeting the beginner and aspiring creator segments of our audience. Included coordination and script development with both partners and internal experts to create the education content of the course. This was the first series that we released directly to YouTube, opening the audience funnel wider.
Creating valuable educational content was paramount to this project so my role included course design, scouting both internal and partners to create material and host episodes and ensuring consistency across modules.
Our internal team was at its largest size during the production of this course so stakeholder alignment was a large undertaking; I coordinated review and input from a content marketing director, brand director, performance marketers, partnerships director, social media manager and video production specialist.
Credits:
Kyle Miller, DP
Eli Sinkus, Editor/graphics
Ali Tomek, visual design
