Video Trends Guide
Role: Creative Director
Analyzing emerging trends in the media landscape
The Video Trends Guide is a long-form content piece created by the Storyblocks Creative Marketing and Content Acquisition teams with the goals of lead generation, lead nurturing and industry thought leadership. We analyze emerging visual media, social, advertising and content trends to predict what will be prevalent in video the year ahead.
For the 2026 guide, I lead a cross-functional trendspotting workshop for team members from visual design, video production, content marketing and content acquisition to highlight the visual styles and formats they repeatedly noticed in recent media. After selecting the top trends, I collaborated with our lead visual designer to create an identity for the guide, refine the visual presentation of each trend and package it all together with analysis into a downloadable guide.
To promote the guide, we further broke down insights into in depth blog articles, long and short-form video creative, a live webinar event I hosted and LinkedIn thought leadership posts to continue conversation throughout the year.
Credits:
Ali Tomek, Lead Visual Designer + Identity
Valerie Shore, Author
Kyle Miller, Producer
